What is Public relation ?

Public relations is a strategic communication process that builds mutual beneficial relationship between relationship under public .

Public Relation VS. Advertising

1. Paid Space or Free Coverage

• Advertising:
  The company pays for ad space. You know exactly when that ad will air or be published.
• Public Relations:
  Your job is to get free publicity for the company. From news conferences to press releases, you're focused on getting free media exposure for the company and its products/services.

2. Creative Control Vs. No Control

• Advertising:
  Since you're paying for the space, you have creative control over what goes into that ad.
• Public Relations:
  You have no control over how the media presents your information if they decide to use your info at all. They're not obligated to cover your event or publish your press release just because you sent something to them.

3. Shelf Life

• Advertising:
  Since you pay for the space, you can run your ads over and over for as long as your budget allows. An ad generally has a longer shelf life than one press release.
• Public Relations:
  You only submit a press release about a new product once. You only submit a press release about a news conference once. The PR exposure you receive is only circulated once. An editor won't publish your same press release three or four times in their magazine.

4. Creativity or a Nose for News

• Advertising:
  In advertising, you get to exercise your creativity in creating new ad campaigns and materials.
• Public Relations:
  In public relations, you have to have a nose for news and be able to generate buzz through that news. You exercise your creativity, to an extent, in the way you search for new news to release to the media.

Public Relation VS. JOURNALISM

Public Relations

A PR practitioner’s responsibility is to not only inform the public, but also change the public’s attitudes and behaviors to benefit a certain organization or cause. Since PR practitioners have a more precise message to convey, their audience is carefully selected and segmented for optimal public reaction. Even though they have a smaller audience, PR practitioners have more mediums than journalists to communicate their messages, including newspapers, magazines, radio, television and social media.

Journalism

A journalist is responsible for gathering and selecting information with the primary purpose of educating the public with news. This news is not meant to sway the public opinion in a certain direction. Because of this, journalists write for a mass audience and publish their work through only one medium depending on where they work.